Our strategy

To drive world-class innovation, adoption and strategic policy development through genuine partnerships built on trust.

To enable Australia to build the most competitive, profitable and sustainable red meat processing industry.

Human product handling is halved through technology advancement to reduce injury rates, maximise yield and processing efficiency.

Australian processors are recognised as global leaders in environmental stewardship and acknowledged as responsible businesses with positive economic and social impacts on their communities.

The processing sector is seen as a diverse, safe and attractive industry of choice for employment.

Australia is the preferred trading partner for premium red meat products globally, with unrivalled access to high value markets.

The Australian red meat industry maintains and further enhances its international reputation for safe, sustainably sourced, wholesome red meat products.