There is increasing competition in the sector, not only from other regions but from other products.
The Australian sector must continue to promote its exceptional points of difference to global customers and consumers, and ensure beef and lamb remain popular meal choices. AMPC collaborates with industry stakeholders to drive growth in exports and deliver a greater impact for domestic demand.
AMPC's strategic aspiration is that Australia be the preferred trading partner for premium red meat products globally, with unrivalled access to high value markets by 2030.
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