27 January 2015
Focus area: Food safety
Program stream: Product & process integrity
Consumers demand premium quality and value for money when purchasing lamb. They are willing to pay more for a higher quality product, especially when the quality can be guaranteed. Previous research has shown that if the price of ‘good every day’ Meat Standards Australia (MSA) quality lamb (3 star) is set to 100%*, then consumers are prepared to pay differing prices for other grades of product (Table 1).