Meat Messaging - Integration and adoption (Stage 1)

15 December 2022
Focus area: Market access
Program stream: Technical market access & markets
Project number: 2022-1023
AMPC partnered with an Australian red meat processing plant to support the adoption of Meat Messaging, an industry program administered by AUS-MEAT for market access into the US. 

The processing plant successfully deployed Meat Messaging. The process was fully integrated into existing operations. 
 
Previous in this focus area 15 February 2016 Consumer insights analyses in Australian lamb products Next in this focus area 29 May 2020 Non-invasive prediction of flavour, tenderness and juiciness for individual animals – Stages 1 & 2