Meat Processing Industry Immersive Careers Experience Tool (Stage 3)

This project, conducted by Think Digital for AMPC, aimed to expand and enhance the existing AMPC Careers Portal to better support recruitment and highlight the breadth of career opportunities across the meat processing sector. Delivered across five milestones from April to December 2025, the project met all objectives and remained on budget.

Key achievements included the production of 15 new career profile videos filmed across four processing sites, the development of an interactive meat puzzle game, and significant upgrades to portal functionality, such as a redesigned profile page, improved search and quiz features, and a new analytics dashboard. These enhancements provide a more engaging and informative user experience, showcasing real workers and diverse pathways in the industry.

The project also delivered event support at two AMPC events in 2025, where the enhanced portal was demonstrated and received positive feedback from industry stakeholders. Overall, the updated careers tool now offers a richer, more immersive recruitment resource aligned with AMPC’s strategy to attract and retain talent within the sector.