The project intended to address key objectives of the Rural R&D for Profit Program by developing new knowledge and deep market insights that will inform more strategic innovation investment decisions, and ultimately, lead to increased value for primary products.
Specifically, this project focused on capturing market insights, identifying high-value opportunities in export markets and helping producers and their supply chain partners respond effectively to those opportunities. It also looked at building the capacity and capability of agri-food supply chains to innovate and collaborate for market advantage, by creating easy-to-access tools and strategies.