Digital 3D sales and marketing tool

13 December 2022
Focus area: Marketing
Program stream: Growth and global competitiveness
Project number: 2022-1188
AMPC worked with Virtually There Training (VTT) to develop a digital 3D sales and marketing tool to understand the impact that immersive and interactive technologies might have on marketing Australian beef overseas. 
 
As part of the project, VTT developed an interactive platform that would allow domestic and international customers to review different meat cuts in high-definition 3D, various specifications, and complete an initial sales enquiry all in one smooth integrated process. 
 
This innovative approach could generate higher levels of interest and engagement in products as customers have a better shopping experience, potentially driving higher conversion of enquiries to sales. 
 

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