Creating and sharing unrealised value through the supply chain

30 June 2018
Focus area: Technical market access & markets
Program stream: Marketing & promotion
Project number: 2016-1122
This project was established to deliver transformational change throughout the Teys supply chain and to the greater industry via development and implementation of a comprehensive Value-Based Marketing (VBM) system.

The VBM system was foreseen to deliver a superior value-based producer payment system with enhanced producer returns, improved revenue from increased carcase value, and superior product delivered to the consumer via strong, meaningful brands underpinned by eating quality.

The project has been highly successful with significant achievements across the wide scope of interlinked Value-Based Marketing components. 
 

Supporting documents

Most recent reports

Previous in this focus area 15 February 2016 Consumer insights analyses in Australian lamb products Next in this focus area 29 October 2018 Using GS1 barcoding to resolve missing port marks in the USA – stage 2