Last year AMPC launched our national More to Meat campaign to highlight the essential role red meat processors play in regional communities, the national red meat supply chain and the industry’s significant contribution to the national economy.
We’re excited that More to Meat will continue in 2023, including brand-new advertising that puts red meat processor employees centre stage.
AMPC believes the best advocates for the red meat processing industry are the people working in the industry itself – and we have worked with many of you to highlight the important role your organisation plays in the community in which you operate.
AMPC would like to highlight the following red meat processor workers who are just some of the many featured in our advertising campaign this year.
Benjamin Benn started with Casino Food Co-op 22 years ago and now he works in customer services. Benjamin is participating in the More to Meat campaign to tell his community about the different jobs and skills available in red meat processing in the Northern Rivers.
“The industry is a good place to start your career, you can find a path where you can work your way up and stay in the industry as long as you want.”
Thomas Irvine started with JBS Beef City in Toowoomba eight years ago and now he works as a skilled boner.
He is participating in the More to Meat campaign to inform the community about the skills he’s learnt in red meat processing and how it’s helped him develop a long-term career.
Thomas said before he started at JBS he was fresh out of high school and not sure what industry he wanted to work in.
He said starting a job at his local red meat processor gave him a strong work ethic which has carried over into other areas of his life.
“My job at JBS Beef City has helped me to save money and buy a house, which is very rewarding and humbling.”
Another local star is Julie Ridgewell. After 18 years working at Thomas Foods International in Tamworth, Julie has told the campaign about the benefits of a work-life balance in red meat processing.
She said as a mum, she gets to work a parent’s shift which suits her lifestyle.
This means Julie and other mums can drop their kids off at school before starting their shifts.
“Working here opened my eyes to all the great opportunities that my company is willing to give.”
The More to Meat campaign will continue to highlight the important role our members play in regional communities where we operate.
Support from your organisation will help to demonstrate that the industry offers a diverse range of jobs and training opportunities, whether you’ve worked in red meat processing for 20 years, or if you’ve just left school.
Your organisation can help to promote the More to Meat campaign in 2023 by:
- Asking your employees to follow the campaign’s Facebook and Instagram pages
- Asking your employees to share a story about their role in the industry by sending us a video of what makes working in red meat processing great.
- Hosting an event in your local community to promote your organisation and the More to Meat campaign.