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Big plans for Beef 2024

21 March 2024
Big plans for Beef 2024

AMPC is excited to be heading to Beef 2024. Together with being the major partner for the AMPC National Beef Carcase Competition, AMPC will have a stand showcasing its latest R&D.

AMPC CEO, Chris Taylor, says that following the organisation’s presence in 2021, the team has been working on another big installation for this year.

Among the highlights of AMPC’s stand will be the launch of an interactive careers portal.

“Visitors to the stand will be able to use interactive touch screens to explore the vast range of jobs the industry has to offer, have conversations with people in different roles throughout the meat processing industry, and hear directly from staff in the industry about what their jobs entail and the opportunities they have had,” Chris says.

Two of the biggest hits from 2021 will also be returning to the stand: the exoskeletons and virtual reality headsets. Both will be available for visitors to try out.

“People will be able to put on an exoskeleton and see how it increases lifting strength or use the virtual reality headsets to have a go at beef scribing, picking and packing or product identification.”

This year’s stand will also feature several exciting videos played on big screens showcasing advanced technology including shadow robots and magnetic conveyors.

There will also be various packaging options for red meat on display in a special fridge. 

Meet the team

The AMPC site will include a meeting space, and the research and development team will be in attendance, so there will be plenty of opportunity to chat about their key areas, which are sustainability; advanced manufacturing; people and culture; technical market access and markets; and product and process integrity.

Catch Chris on Beef TV

AMPC CEO Chris Taylor will appear live on Beef TV at 10.25am on Monday 6 May, as part of a segment called ‘Superhuman strength - the exciting new technology set to transform the way beef is processed’. The segment will be an exciting look at some of the supportive and adaptive tech being developed for the processing sector, including the iron hand, which Chris will demonstrate.

Find the AMPC stand at the Walter Pierce Pavilion - site W37 – W42.