Our strategy

Our strategy is to work in close partnership with our members and innovation partners to advance the Australian meat processing industry.

Our mission

To drive world-class innovation, adoption and strategic policy development through genuine partnerships built on trust.

Our purpose

To enable Australia to build the most competitive, profitable and sustainable red meat processing industry.

Advanced manufacturing

Human product handling is halved through technology advancement to reduce injury rates, maximise yield and processing efficiency.

Sustainability

Australian processors are recognised as global leaders in environmental stewardship and acknowledged as responsible businesses with positive economic and social impacts on their communities.

People and culture

The processing sector is seen as a diverse, safe and attractive industry of choice for employment.

Technical market access and markets

Australia is the preferred trading partner for premium red meat products globally, with unrivalled access to high value markets.

Product and process integrity

The Australian red meat industry maintains and further enhances its international reputation for safe, sustainably sourced, wholesome red meat products.

Strategic plans

Industry strategic plans

Industry strategic reports

Strategic Risks Facing the Australian Red Meat Industry