Our strategy

Our strategy

The strategic plan reflects a comprehensive approach to future-proofing the industry. Over the next five years, AMPC will invest in three strategic pillars to advance the red meat processing industry in Australia.
Our vision

Our vision

Australia’s red meat processing industry is globally recognised for its sustainability, innovation, and competitiveness, delivering safe and high-quality products that nourish people while driving long-term industry and community prosperity.

Our purpose

Our purpose

To enable transformative innovation and sustainable value creation, empowering red meat processors, regardless of size, to respond to emerging industry needs and seize future opportunities.

Innovation and technology leadership

Innovation and technology leadership

Driving the future with bold leadership and transformative technology.

Industry excellence

Industry excellence

A sustainable industry built on integrity, innovation, and skilled people.

Growth and global competitiveness

Growth and global competitiveness

Expanding markets, increasing value, and leading the world in red meat.