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There’s more to meat than meets the eye

08 August 2022
There’s more to meat than meets the eye

 

MURRAY BRIDGE, SA (8/8/2022) - The Australian Meat Processor Corporation (AMPC) will today launch its new national campaign, More to Meat.

The More to Meat campaign will highlight the important role red meat processors play in regional communities, the national red meat supply chain, and the industry’s significant contribution to the national economy.

Launching at the site of Thomas Foods International’s new flagship facility at Murray Bridge, SA, the campaign will focus on regional communities with red meat processing facilities.

AMPC Chief Executive Officer, Chris Taylor, said, “More to Meat will shine a light on red meat processors proud involvement in regional Australia providing jobs, economic opportunity and supporting farmers.

“300 communities around Australia are supported by a red meat processing facility, and they are often one of the biggest employers in town.

“The number of people employed in Australia’s red meat processing industry could fill the Rod Laver Arena almost ten times over, and they are all working to produce the highest quality red meat demanded worldwide,” said Mr Taylor.

Thomas Foods International Managing Director, Darren Thomas, said, “red meat processors work with farmers and local businesses to ensure our supply chain keeps Australian families well-fed with nutritional, high-quality products.

“This new facility in Murray Bridge really is evidence there is More to Meat. It will showcase advanced food manufacturing and demonstrate our industry’s commitment to continuous improvement in areas of food safety and shelf life, technology, efficiency, environmental sustainability, animal welfare and workplace safety.

“We’re proud to provide evidence of how there is More to Meat with diverse job opportunities for stable careers here in Murray Bridge and around the country.

“This facility will employ people in roles as diverse as robotics experts and engineers.

“Our kids go to school in town, they play on the local footy or netball side, and their partners often work in town too,” said Mr Thomas.

AMPC Chair, John Berry, said the importance of the red meat processing industry to the Australian agriculture sector is undeniable.

“Australian red meat is a world-class product, generating $21 billion for the Australian economy.

“Red meat processors employ safety and hygiene specialists, scientists, mechanics, tradies, and marketers which enable us to produce meat right here that is a favourite on dinner tables in more than 100 countries from the US to Japan, and Korea.”

“Red meat processors generate billions of dollars in economic activity, create advanced manufacturing jobs in regional Australia, and produce a world-class product. That is why there is More to Meat,” said Mr Berry.

For more information on the More to Meat campaign, visit moretomeat.com.au

CONTACT: Nelson Ellis, C|T Group, 0437 499 668