AMPC RD&E and Marketing Programs

AMPC’s programs are focussed on increasing industry productivity and net value through sound, scientific solutions in areas including meat science, livestock health and welfare, food safety and microbiology, technology and automation, sustainability, climate change, biosecurity and a range of other disciplinary areas.

AMPC’s programs are focussed on increasing industry productivity and net value through sound, scientific solutions. In accordance with our business mission and vision, the main objective is that Research, Development & Extension/Education (RD&E) outcomes contribute to ensuring that processing businesses and their supply chains continue to be innovative, productive, efficient and adaptive.

Within this context, AMPC invests against seven strategic outcomes, developed through consultation with members, Government and other key industry and scientific stakeholders. These outcomes include:

  1. Increasing productivity and net value
  2. Market access is maintained and enhanced
  3. Product integrity and quality are demonstrated to customers and markets
  4. Demand for meat products is sustained and enhanced
  5. Sustainable and responsible processing practices meet community expectations
  6. Industry and stakeholders are engaged and capable
  7. Continual business improvement practices are demonstrated

AMPC RD&E and Marketing Portfolio Structure

There are 3 programs in which AMPC invests to deliver RD&E and Marketing outcomes to the meat processing industry:

The Joint program is the marketing and R&D program directed at supply chain, market access and designed to develop and market products in international and domestic markets. The Joint program is the primary program for delivering shared supply chain outcomes under the red meat industry Memorandum of Understanding.

The Core R&D program, which addresses, through RD&E activities, issues facing the meat processing industry and the Australian community such as climate change research, environment, sustainability, technology and innovation, livestock management and capability.

The PIP (plant initiated project) program is designed to facilitate the implementation and adoption of R&D at the business level, enabling companies to adopt and implement specific innovations on site and to measure their effectiveness.

Our expenditure against these programs is detailed in our Annual Reports and Annual Operating Plans which, in accordance with the Statutory Funding Agreement, are lodged with the Commonwealth Government.

Marketing Portfolio Diagram

Download: AMPC RD&E & MARKETING MAP (PDF size: 340 kb)